Scope of Service (Executive Program)
These activities will take place in Month 1
Create 12-Month Inbound Marketing Plan (Month 1)
We'll provide a written marketing plan that takes stock of your current position, and then lays out the specific strategies and activities that we’ll do to help your company reach your lead generation goals within one year; attracting new licences.
Create Buyer Personas & Buyer (Partners) Questions (Month 1)
For inbound marketing to be truly effective, you have to know who you are talking to. We’ll take what you already know, and bring some new insights, then combine them into several buyer personas. Buyer personas are fictitious people who represent an ideal client of partner for your company. We’ll explore what makes them unique, and then craft all content around them.
Website Modifications (Month 1)
It’s critical to make sure your new design is built for success. We’ll work with you to make sure that your new redesign will be aligned with your marketing goals. We will also ensure that you will bring in qualified traffic!
Compile 2 Offers For Initial Site Launch (Month 1)
We’ll take existing content that you have and re-purposed it into two offers, one that will serve as a Top of Funnel offer, and the other as a Middle of Funnel. This will allow us to begin collecting leads immediately, while we work on new offers in the future months.
Create Editorial Calendar (Month 1)
In order to keep content flowing smoothly, we’ll create a collaborative editorial calendar that will keep all content creators on the same page.
The remainder of these activities will happen for Months 2-12
Weekly Consulting & Monthly Reporting
We’ll provide on going strategy and monthly reporting of our progress so you can feel confident that things are moving forward. We’ll provide this counsel through a weekly 1-hour phone call/web-meeting. We’ll also spend time helping you analyze your existing results, and strategy, for each next step, outside the time frames of these meetings.
Weekly Keyword Analysis
We spend time researching what’s working, and what are potential opportunities for our ongoing inbound marketing efforts. We don’t write for search engines, but we do want to consider how people are phrasing their searches for your type of content.
Publish 2 Blog Posts Per Week
We’ll coordinate with your team to help produce two blog posts per week. Creating ongoing fresh content that is interesting to your target audience is a key for inbound marketing success. There are several ways this content will be created.
For posts that are technical in nature, we will consult with someone on your team before writing. We will tone the content and format it for best practices. All content will be optimized.
For posts that are more common in nature, we will rely on research and social trends to develop innovative and fresh content. This procedure is much more time-effective for your team.
For video posts, you can capture video around a particular topic, and we’ll edit the video into a short format clip that works well for inbound. Alternatively we will use applicable stock footage to create video. Whiteboard videos will be created from scratch by your specified input.
For each post and offer, we’ll handle promotion on Twitter, LinkedIn, Google+, and Facebook. Unless specified differently. We highly recommend the use of Twitter and LinkedIn. We will provide social profile creation and management.
Based on the strategies we create in our 12-Month Inbound Marketing Plan, we’ll help you execute all email marketing campaigns using MailChimp or Constant Contact, unless specified differently. This includes copy and HTML design.
Create One New Offer per Month
New offers create new leads, so we’ll need to continually create new content that your customers/partners will want to read. We’ll coordinate with your team to produce one new offer each month using a similar production method for creating blog posts.
Create The Entire Lead Generation Sequence For Each Offer
An effective offer path means that we create calls-to-action, landing pages, the appropriate forms, thank-you pages, and follow-up emails that all work together.
Develop Automated Workflows and List Segmentation
We’ll set up workflows that help move leads down the buyer funnel as they enjoy more content and build their confidence in your company.
On-Page SEO Monitoring
We’ll make sure that each page of content is optimized to get the most from organic searches.
Analytics and Reporting
Your team should expect monthly on going strategy and analytics updates. These reports will include popular pages and content, demographics and visitor rates and email intelligence.
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